Deconstructing logo design Scarica PDF EPUB

Titolo: Deconstructing logo design

Autore: Matthew Healey

Editore: Logos

Pagine:

Anno edizione: 2012

EAN: 9788857600604

Questo libro risponderà a tutte le vostre domande sui loghi. Analizzando progetti esemplari provenienti da ogni parte del mondo, "Decostructing logo design" illustra in modo chiaro ed esaustivo come rivolgersi al prorpio mercato di riferimento e comunicare i valori del brand. Oltre a ispirarvi con una rassegna di creazioni originali e suggestive, questo pratico manuale esplora il processo creativo nel suo complesso mettendone in luce i singoli dettagli. Ogni logo viene decostruito per rivelarne gli elementi costitutivi, mentre i "case study" spiegano il processo logico alla base delle scelte dei design vincenti, "Decostructing logo design" vi aiuterà non solo a realizzare i loghi perfetti per il mercato di riferimento, ma anche a illustrare ai clienti la coerenza delle vostre scelte di design rispetto ai requisiti del "brief".

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